In 2012, we had energy — 2013 is about prosperity. So in the world of colors, it’s goodbye, Tangerine Tango, and hello, Emerald. That is the color of the year for 2013, according to Pantone, the color standards division of Kentwood-based X-Rite Inc. The new shade takes the crown from the spirited reddish orange hue, which held the honor for 2012.
But 2013 is all about a vivid, verdant shade of green that “enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony,” said Leatrice Eiseman, executive director of the Pantone Color Institute.
“Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions,” said Eiseman in a press release. “It’s also the color of growth, renewal and prosperity – no other color conveys regeneration more than green.“
The prevalence of green has been steadily rising for several seasons, especially in the fashion and couture markets, and even on the red carpet
Fashion designers who are featuring Pantone 2013 colors into their spring collections include Tracy Reese, Nanette Lepore, Barbara Tfank, NAHM and Marimekko.
Pantone is extending its partnership with beauty retailer Sephora with a limited edition Color of the Year beauty collection to be released in March, which will feature products in emerald.
JCPenney will also release products, ranging from bedding to stemware, in Emerald beginning Feb.1.
photo credit: Apartment Therapy